:root{--paper:#f5f3ed;--ink:#172d43;--muted:#536675;--line:#7b85884a;--accent:#ac6429}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--paper);color:var(--ink);font-family:Arial,Helvetica,sans-serif}a{color:inherit}a:focus-visible{outline:2px solid var(--accent);outline-offset:5px}.skip{position:absolute;top:-70px;left:20px;z-index:10;background:var(--paper);padding:14px}.skip:focus{top:10px}header{padding:26px 6%;display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid var(--line);gap:20px}.signature{font-family:Georgia,serif;font-size:26px;text-decoration:none}header nav{display:flex;gap:25px;font-size:12px}header nav a{text-decoration:none}main>section{padding:65px 8%}.opening{max-width:1250px}.eyebrow,.result-label,.role,.caption,.credit,footer{font-size:10px;line-height:1.7;letter-spacing:.8px}.eyebrow,.result-label{letter-spacing:1.8px}.result-label{margin-top:42px;color:var(--accent)}h1,h2{font-family:Georgia,'Times New Roman',serif;font-weight:400;letter-spacing:-2.5px;margin:0}h1{font-size:clamp(64px,8vw,108px);line-height:1.02}em{font-weight:400;color:var(--accent)}.intro{font-size:20px;line-height:1.6;max-width:690px;margin:25px 0}.role{color:var(--muted)}main>.campaign{padding-top:20px}.campaign-heading{display:flex;justify-content:space-between;align-items:end;gap:35px;margin-bottom:30px}.campaign-heading>p{max-width:330px;color:var(--muted);font-size:15px;line-height:1.7}h2{font-size:clamp(38px,4.5vw,62px);line-height:1.12}.video-frame{position:relative;aspect-ratio:16/9;background:#101920}.video-frame iframe{position:absolute;inset:0;width:100%;height:100%;border:0}.caption{display:flex;justify-content:space-between;gap:20px;color:var(--muted);align-items:baseline}.caption a{white-space:nowrap}.credit{color:var(--muted);letter-spacing:0;margin-top:0}.problem{background:var(--ink);color:var(--paper)}.problem em{color:#e3b58b}.two-column{display:grid;grid-template-columns:1fr 1fr;gap:10%;margin-top:30px}.two-column>div{font-size:17px;line-height:1.85}.two-column>div p:first-child{margin-top:0}.response{border-bottom:1px solid var(--line)}.outcome>p:last-child{max-width:560px;line-height:1.8;font-size:17px;margin-top:27px}footer{padding:25px 6%;display:flex;justify-content:space-between;gap:20px;border-top:1px solid var(--line);color:var(--muted)}@media(max-width:680px){header{padding:22px 6%;align-items:start}.signature{font-size:22px}header nav{gap:12px;font-size:10px;padding-top:5px}main>section{padding:40px 6%}.result-label{margin-top:30px}h1{font-size:clamp(60px,14vw,82px);letter-spacing:-2px}.intro{font-size:17px}.campaign-heading{display:block;margin-bottom:22px}.campaign-heading>p{font-size:14px;max-width:100%;margin-top:20px}.caption{display:block;font-size:10px}.caption p{margin-bottom:5px}.credit{margin-top:14px}.two-column{grid-template-columns:1fr;gap:25px}.two-column>div,.outcome>p:last-child{font-size:15px}h2{letter-spacing:-1.5px}footer{display:block;font-size:9px}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
/* Message in market: landing page hero with the offer section layered over it */
.in-market{border-bottom:1px solid var(--line)}
.market-spread{position:relative;aspect-ratio:1.9;margin:10px 0 18px}
.market-spread figure{position:absolute;margin:0;transition:transform .2s}
.market-spread a{display:block}
.market-spread img{display:block;width:100%;height:auto;box-shadow:0 12px 28px #17213022}
.market-hero{left:0;top:0;width:78%;transform:rotate(-1.5deg);z-index:1}
.market-offer{right:0;bottom:0;width:52%;transform:rotate(2deg);z-index:2}
.market-spread figure:hover,.market-spread figure:focus-within{z-index:3}
@media(max-width:680px){.market-spread{aspect-ratio:auto;display:grid;gap:14px}.market-spread figure{position:static;width:100%;transform:none}}
@media(prefers-reduced-motion:reduce){.market-spread figure{transition:none}}