Stacy Sanford
STACY SANFORD / MARKETING & BRAND LEADERSHIP

I find what’s holding a business back—and lead the work that makes it work better.

Marketing and brand leader with 20+ years building brands, messaging, and marketing teams for The Home Depot, Meta, Splenda, Georgia Natural Gas, Phobio, Coca-Cola, and Orkin, and for growth-stage tech and mission-driven organizations.

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Selected work

Unique problems. Creative solutions.

  1. PHOBIO / BRAND STRATEGY & CUSTOMER EXPERIENCE

    Line-of-business sales up 30%.

    I found a break in the customer journey and repaired the email language, follow-up cadence, and a broken link.

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  2. SPLENDA STEVIA / RESEARCH, POSITIONING & PACKAGING

    6 months ahead of target.

    My primary and secondary research uncovered a missed audience distinction: stevia and artificial-sweetener buyers weren’t the same audience.

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  3. THE HOME DEPOT WORKSHOPS / PROGRAM STRATEGY & CUSTOMER EXPERIENCE

    60% more registrations.

    An end-to-end overhaul across 18 months, 7 departments and 2,000 US stores.

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  4. META (THEN FACEBOOK) / BRAND STRATEGY & MESSAGING

    $260M above goal.

    Broader program result: $1.26B spent with US diverse suppliers in 2021 against a $1B goal. My contribution: brand positioning and global messaging strategy.

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  5. GEORGIA NATURAL GAS / MESSAGING & CUSTOMER ACQUISITION

    Beyond the stretch goal.

    Data analytics and customer research exposed a misunderstood promise. Clearer messaging helped save Guaranteed Bill from discontinuation.

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Hiring a marketing or brand leader? Let’s talk.

stacy@stacysanford.com