Stacy Sanford
STACY SANFORD / MARKETING & BRAND LEADERSHIP

I uncover what’s holding a business back—and lead the change that moves it forward.

I start with a company’s ethos and the promise it can truly deliver to its customers. Then I dig for what’s getting in the way: the disconnects between a business and the people it serves, whether they live in the experience, the operations, or the message. I find the answers and lead the teams that clear those barriers. For 20+ years, I’ve done that for some of the world’s largest brands, including The Home Depot, Meta, Splenda, and Coca-Cola, and for a wide variety of clients across a multitude of industries.

See the work

Selected work

Unique problems. Creative solutions.

  1. PHOBIO / BRAND STRATEGY & CUSTOMER EXPERIENCE

    Line-of-business sales up 30%.

    I found a break in the customer journey and repaired the email language, follow-up cadence, and a broken link.

    Read the story
  2. SPLENDA STEVIA / RESEARCH, POSITIONING & PACKAGING

    6 months ahead of target.

    My primary and secondary research uncovered a missed audience distinction: stevia and artificial-sweetener buyers weren’t the same audience.

    Read the story
  3. THE HOME DEPOT WORKSHOPS / PROGRAM STRATEGY & CUSTOMER EXPERIENCE

    60% more registrations.

    An end-to-end overhaul across 18 months, 7 departments and 2,000 US stores.

    Read the story
  4. META (THEN FACEBOOK) / BRAND STRATEGY & MESSAGING

    $260M above goal.

    Broader program result: $1.26B spent with US diverse suppliers in 2021 against a $1B goal. My contribution: brand positioning and global messaging strategy.

    Read the story
  5. GEORGIA NATURAL GAS / MESSAGING & CUSTOMER ACQUISITION

    Beyond the stretch goal.

    Data analytics and customer research exposed a misunderstood promise. Clearer messaging helped save Guaranteed Bill from discontinuation.

    Read the story

Hiring a marketing or brand leader? Let’s talk.

stacy@stacysanford.com